The past few years have had their share of challenges for even the most savvy of business owners. Taking stock of 2012 is an essential step in making improvements in 2013. Another critical element in meeting and exceeding goals in 2013 is the E-Council luncheon on February 21.

Moneyball for Remodelers and Home Performance Contractors is a must-see presentation if you want to learn how to find and secure a larger market share. Lock in your seat for this special luncheon, 11:30 a.m. to 1:30 p.m. A limited number of spaces means you need to act soon.

Jonathan Smoke, executive director of research at Hanley Wood, will provide a 60-minute presentation on national and Jacksonville market remodeling conditions. The content of this market intelligence report will be invaluable to members and potential members. Each attendee will receive a free copy of the complete Jacksonville Metropolitan Statistical Area market report. That’s a $500 value, and it’s included with the luncheon.

Hanley Wood Market Intelligence is the housing industry's leading independent real estate research firm providing residential construction information for real estate development and new-home construction planning.

If you are not yet a member of NEFBA’s E-Council, make your resolution to improve your business with increased networking, enhanced grasp of new technology and opportunities to share proven business techniques. Visit the Web site to join the E-Council and begin enjoying member benefits today. While you’re there, check the calendar for any upcoming events, the sections with information for contractors and homeowners, and answers to some frequently asked questions. Check us out at www.ecounciljax.org.

If you are already a registered Web site user, make sure you are using it to the maximum advantage. David Reed (665-6590) will be more than happy to give you tips and teach you how to make the most of the Web site. Simply request an E-Council Web site orientation to maximize its potential for your firm.

And, case studies have been added to the Web site. These local success stories can be used to educate your customers about the features and benefits of home-performance upgrades.

You can sign up for membership online at www.ecounciljax.org, and you can call Reed for assistance.