• Former Parade of Homes director Butch Pieker has joined Renaissance Creative Services. Pieker oversaw the Parade when he was the circulation director at The Florida Times-Union. He left the newspaper company earlier this year.

• Former Sales and Marketing Council President Alayna Orem has opened her own company, Relay Marketing. Orem most recently was in public relations at B2B.

• Veteran marketing professionals Vicki Bratvold and Vikki Robbins have started Pace Builder Services, which will offer strategic sales and marketing services exclusively for builders and developers.

• New agents

Watson Realty: Cheryl Poland, North Jacksonville office; Nikki White, Chaffee Road office; Nathan Hackbardt, Fleming Island office; Juliette Vaughn, Sunbeam/ Baymeadows office; Patty Ojeda, Mandarin North office; Logan Johnson, Mandarin South office; Jacquelyne Hornick, Atlantic Beach office; Kathy Wiegmann, South Beach office; Marlene Weiss, Ponte Vedra office; Thorsten Starner, St. Johns/ CR 210 office; Robert Sherno, St. Augustine Beach office; George Jones, St. Augustine office; Sharon Williams and Melissa Miller, Middleburg office; Vivian McLendon, Putnam office; Tina Thimlar, St. Marys office; Alisha Gray-Hogan, Fernandina Beach office.

Legends of Real Estate: agent Kelly Brown.

Drees Homes: Gayle Fremont and Tom Geyer.